News & Insights

JT Atkinson select Webstraxt to help redefine their online service

Webstraxt are pleased to announce they have been selected by the builders merchant JT Atkinson & Sons to deliver a pioneering new eCommerce site serving the construction and retail DIY sectors.

JT Atkinson are working with Webstraxt to redevelop their existing online service, www.jtatkinson.co.uk, to produce a market-leading eCommerce site using the latest eCommerce, UX and search technologies.

Jonathan Oldhams, Managing director of Webstraxt Limited commented:

“We are very excited to be working with the ecommerce team at JT Atkinson. They came with a very demanding brief that really pushes the boundaries…we can’t wait to launch the new site.

Adrian Gordon, eCommerce Director at JT Atkinson commented:

“This has been a complex two-year project that has really tested ourselves and the team at Webstraxt. We didn’t want a website that simply mirrors the standards set by other builders merchants’ sites. We wanted to deliver a customer experience that reflects the standards set by the very best modern online services. We have paid particular attention to our search and merchandising, allowing our customers to find and buy products with unprecedented ease. We truly believe the new site will offer a market leading experience.”

The new online service will be deployed in Q2 2024.